Goal

To under­stand the con­nec­tion between the grid, image and text with the con­text of a cre­ative layout.

Objective

Cre­ate a sim­ple lay­out using the assigned grid, but found imagery and text.

Background Reading

• Kane, Grid Sys­tems, p 174–226.
• San­toro: Chap­ter 7, p 181–214 and Chap­ter 8, p 215–238

Exercise

Using the InDe­sign grid cre­ated in Exer­cise 09.08: Cre­at­ing a Grid for Text and Images, a selected type­face and the assigned read­ing, use InDe­sign or sim­i­lar page lay­out soft­ware to develop series of two page lay­outs (spreads) that meet the con­di­tions out­lined below. Final page size is 8.5 x 11 in. Creat a mock head­line, sub­head, body copy and cap­tion In the course of cre­at­ing base­line based system.

Cre­ate a lay­out that reflects each of the fol­low­ing design goals:

1. Large, Pri­mary Image, two small images.
2. Three equal sized images
3. Focus on the left page, no lim­i­ta­tions on images
4. Focus on the right page, no lim­i­ta­tions on images
5. Hor­i­zon­tal move­ment across spread
6. Text as pri­mary cen­ter of atten­tion, with a min­i­mum of one image

The Kane book focuses on the fol­low­ing (sum­ma­rized from before):

• Image size sug­gests var­i­ous options for columns.
• Proper text set­ting, based on type­face, spac­ing, align­ment, and ideal line length, are also a fac­tor in col­umn width.
• Hor­i­zon­tal ratios, and there­fore grid, is based on col­umn width. Make assump­tions on gut­ters, as a mul­ti­ple of text lead­ing in ems.
• Mar­gins can be set in a gen­eral unit, or with units based on lead­ing from ideal text settings.
• Cre­at­ing a “type ruler” helps to estab­lish other parameters.
• Sup­ple­men­tal text is set at a unit of pri­mary text. Units should reflect each other and cross align every few lines.

Cre­ate as many solu­tions as needed until you have exhausted your design options. Final B/W prints and PDF file in appro­pri­ate D2L dropbox.

• The fol­low­ing rubric posted on D2L will deter­mine exer­cise score: Exer­cise Grading

Techniques

Lay­out, type­set­ting, print­ing, PDF Creation

Materials

Adobe Inde­sign, Illus­tra­tor, type­faces, con­tent, printer