Graphic Design

Background 02.01: From Concept to Form

Jason W. Howell
August 1, 2018

Goal

This goal of this doc­u­ment is to estab­lish the con­text for cur­rent course content.

Objective

Com­plete the Back­ground Read­ing and define the Vocab­u­lary spec­i­fied below. Writ­ten, ver­bal and visual iden­ti­fi­ca­tion and uti­liza­tion is required.

Background Reading

  • San­toro, Chap­ter 3, p 75–99
  • San­toro, Chap­ter 4, p 103–125
  • San­toro, Chap­ter 5, p 127–147
  • Dab­ner, p 1–33
  • Dab­ner, p 166–180

Vocabulary

  • Abstrac­tion
  • Audi­ence
  • Brain­storm­ing
  • Con­tex­tu­al­iza­tion
  • Cus­tomer profile/profiling
  • Didac­tic
  • Doc­u­men­ta­tion
  • Lat­eral thinking
  • Lin­ear reasoning
  • Mar­ket research
  • Metaphor
  • Non-rep­re­sen­ta­tion
  • Page plan/flat plan
  • Poetic
  • Pri­mary research
  • Rep­re­sen­ta­tion
  • Rhetoric
  • Sec­ondary research
  • Semi­otics
  • Sto­ry­board
  • Sym­bol­ism
  • Thumb­nail

p 166–180, Skills required for:

  • Adver­tis­ing
  • Edi­to­r­ial design
  • Game design
  • Logo and brand identity
  • Motion graph­ics
  • Web design
  • Infor­ma­tion design
  • Envi­ron­men­tal design (not in book)

Bibliography

Dab­ner, David; The New Graphic Design School; John Wiley & Sons Inc; Fourth Ed, 2009; ISBN-10: 0470466510 ISBN-13: 978–0470466513

Kane, John; A Type Primer; Pren­tice Hall; 2003. ISBN-10: 013099071X ISBN-13: 9780130990716

Koenig, Becky; Color Work­book; Pren­tice Hall, Third Edi­tion; 2009. ISBN-10: 0205656390 ISBN-13: 978–0205656394

Landa, Robin; Graphic Design Solu­tions; Del­mar Cen­gage Learn­ing; 3 edi­tion, 2005; ISBN-10: 1401881548 ISBN-13: 978–1401881542

San­toro, Scott W; Guide to Graphic Design; Pear­son, 1st edi­tion, 2013; ISBN-10: 0132300702 ISBN-13: 978–0132300704

Wilde, Judith and Richard; Visual Lit­er­acy; Wat­son-Gup­til pub­li­ca­tions; Paper­back edi­tion, 1991. ISBN-10: 0823056201