Education, Motion

Assignment 04.12: Network Holiday Bumpers

Jason W. Howell
January 1, 2019

Goal

To under­stand and appre­ci­ate the impli­ca­tions of using time and motion as a design ele­ment to rein­force show iden­tity over its use for an indef­i­nite period of time.

Objective

Cre­ate an ani­mated hol­i­day bumper for use as a branded tran­si­tion between con­tent and com­mer­cials. High­light the pro­gram­matic con­tent and audi­ence inter­ests through inten­tional use of motion lit­er­acy, design ele­ments, prin­ci­ples and creativity.

Background Reading

Assignment

Cre­ate two (2) ten (10) sec­ond ani­ma­tions to tran­si­tion from a com­mer­cial break into a pro­gram. The ani­ma­tion must include the net­works logo and should reflect the brand iden­tity, but must include sup­ple­men­tal image, video or shapes that rep­re­sent the defined audi­ence and sub­ject mat­ter. Bumpers can rep­re­sent two (2) hol­i­days or work as a related series of the same hol­i­day. In either case, the con­tent must be dis­tinct and obvi­ously related. Exper­i­ment and brain­storm to dis­cover a unique solu­tion for each. Allow your solu­tions to emerge from your explorations.

Care­fully con­sider the vari­ables listed below, as well as the rela­tion­ship between the chanel’s con­tent to the vis­i­ble and dynamic ele­ments of the videos. Rep­re­sen­ta­tional images, video, audio, color, light, and tex­ture are permissible.

Con­sider your variables:

  • type­face, type size, weight, color, tex­ture, focus, ori­en­ta­tion, location
  • entrance, per­for­mance, exit
  • sequence, speed, pac­ing, tran­si­tion, trans­for­ma­tion, time
  • tone of voice, emo­tion, feel­ing, atmos­phere, interpretation.

Choose from the fol­low­ing networks:

Part One

Develop a sto­ry­board and pol­ished sam­ple frames that rep­re­sents the key ele­ments and ani­ma­tion frames of your bumpers. Scan illus­tra­tions or cre­ate dig­i­tal files for sub­mis­sion. Make any nec­es­sary assump­tions or dec­la­ra­tions about the con­text at this time. Sup­ple­men­tal images, art­work or footage and audio is required.

The project must include all of the fol­low­ing items:

  • 1 hol­i­day bumper (10 sec­onds); includes net­work logo and clear indi­ca­tion of holiday
  • 1 hol­i­day bumper (10 sec­onds); includes net­work logo and clear indi­ca­tion of hol­i­day, sim­i­lar style but unique con­tent, could be same hol­i­day or dif­fer­ent one

Part Two

Com­plete your ani­ma­tion using any nec­es­sary soft­ware and tech­niques. Pro­vide an ani­matic and or draft ani­ma­tion for review.

Part Three

Com­plete your ani­ma­tion using any nec­es­sary soft­ware and techniques.

Stock Footage Request

To use stock footage or graph­ics, cre­ate a free account at Envato Ele­ments (https://​ele​ments​.envato​.com/​s​i​g​n​-up). Save files that might be use­ful in a Col­lec­tion. Upon approval at cri­tique, share the Col­lec­tion with the course instruc­tor. Requested files will be down­loaded and dis­trib­uted as needed.

Technical Specifications

Cre­ate the ani­ma­tions at the fol­low­ing settings:

  • File Size/Export Set­tings: HDTV 1080, 29.97fps
  • Ren­der Set­tings: Best and Out­put Mod­ule: H.264
  • 44.1kHz, 16 bit, 2 chan­nel audio
  • File name: xyz_art378_exer00_part00.mp4

Assessment

  • The fol­low­ing rubric posted on D2L will deter­mine exer­cise score: Assign­ment 04.12: Net­work Hol­i­day Bumpers

Techniques

Cre­ativ­ity, brain­storm­ing, plan­ning, exper­i­men­ta­tion, file hier­ar­chy, struc­ture, nam­ing conventions

Supplies

Adobe After Effects, Pho­to­shop, Illus­tra­tor, video, audio

Deadlines

As defined by cor­re­spond­ing cal­en­dar item, drop­box, dis­cus­sion or con­tent topic description.