Goal

To tran­si­tion a sta­tic design into a mov­ing com­po­si­tion that rein­forces meaning.

Objective

Using a pre­vi­ous typo­graphic metaphor (ie Exer­cise 06.05: Type Fam­i­lies and Visual Rein­force­ment or Assign­ment 06.10: Type Fam­i­lies and Visual Rein­force­ment from ART 218), sto­ry­board and ani­mate a solu­tion that rein­forces the word’s meaning.

Background

• Krasne, p 159, 199–200, 239
• Dab­ner, p 62–91.
• Kane, p 52–73.
• San­toro, p 151–180

Exercise:

Using a pre­vi­ous typo­graphic solu­tion, brain­storm, sto­ry­board and cre­ate a five (5) sec­ond ani­ma­tion that uses the ele­ments and prin­ci­ples of design and motion to accen­tu­ate the solu­tion. Tran­si­tions of form, posi­tion, scale are per­mis­si­ble. Solu­tion must remain sta­tic on the screen area for approx­i­mately one sec­ond any­where on the time­line. Limit color solu­tions to black and white only, no gray or color allowed, unless part of the ani­mated motion.

Pay care­ful atten­tion to the options you have in motion design, includ­ing spa­tial trans­for­ma­tions, frame mobil­ity, tem­po­ral manip­u­la­tion, move­ment, exag­ger­a­tion and rel­a­tive move­ment. A short com­po­si­tion length allows time to make fine adjust­ments to the solution.

Technical Specifications

Cre­ate the ani­ma­tions at the fol­low­ing settings:

• File Size/Export Set­tings: HDTV 1080, 29.97fps
• Ren­der Set­tings: Best and Out­put Mod­ule: H.264
• 44.1kHz, 16 bit, 2 chan­nel audio
• File name: xyz_art378_exer00_part00.mp4

• The fol­low­ing rubric posted on D2L will deter­mine exer­cise score: Exer­cise Grading

Techniques

font instal­la­tion, cre­at­ing out­lines, vec­tor manip­u­la­tion, sto­ry­board, sketching,

Materials

Adobe After Effects, Pho­to­shop, Illustrator