Education, Graphic Design

Assignment 02.04: Physical 3D Packaging

Jason W. Howell
September 17, 2020

Goal

The goal of the assign­ment is to dis­cover the dif­fer­ences and prac­ti­cal­i­ties of cre­at­ing prod­uct mock­ups for packaging.

Objective

Cre­ate phys­i­cal pack­ag­ing to serve as a phys­i­cal mockup for final review.

Background Reading

Safety Notice

Assignment

Work­ing from Assign­ment 01.02: Vir­tual 3D Pack­ag­ing, cre­ate pro­duc­tion graph­ics match­ing the dig­i­tal mock­ups. Make three com­plete prod­uct labels and pho­to­graph them for use in a portfolio.

Part One

Make deci­sions as to mate­ri­als, fin­ishes and pro­duc­tion tech­niques. Col­lect any nec­es­sary mate­ri­als and supplies.

  • Spray paint col­ors. Spray booth for aerosol paints in GC 2B01A.
  • Laser cut paper labels
  • adhe­sive mounting
  • White print­able vinyl
  • Stock, col­ored vinyl
  • Pur­chased vinyl
  • Spe­cial Fin­ishes (etch­ing, etc).
  • Clear Print­able vinyl (TBA)

Test­ing and research is impor­tant to the final out­come. While not nec­es­sar­ily part of the final out­put, sim­u­lat­ing pro­duc­tion tools is key. This may require some sig­nif­i­cant research and inquiry. For instance, some spray paint does not adhere to plas­tic, so paint­ing a plas­tic paint ma y require a spe­cial­ity paint. In a real world set­ting, the cap would be made of col­ored plas­tic, but sev­eral light coats of plas­tic paint will serve for a pre­sen­ta­tion mockup.

Pro­vide 100% scale prints of art­work for review; PDFs in appro­pri­ate D2L dropbox.

Part Two

Assem­ble two to three ver­sions of the final pack­age, either as mul­ti­ples or as a series. Use any nec­es­sary tools and tech­niques to fin­ish the process. Use sim­u­lated con­tents (ie paint, food col­or­ing or non-per­ish­able prod­ucts). Pay care­ful atten­tion to prod­uct weights.

Work with course instruc­tor to sched­ule prints and mate­r­ial cut­ting. Items will meed appro­pri­ate reg­is­tra­tion and tem­plat­ing to ensure accu­racy of cut­ting. Pay care­ful atten­tion to file lay­ers for both print­ing and cut­ting steps on indi­vid­ual equipment.

Part Three

Pho­to­graph prod­uct using a light box. Stu­dio time will be avail­able in GC 1B28. Set up cam­era on tri­pod and adjust light­ing. Dou­ble check shad­ows. Use the cam­eras USB cord and Apple’s Image Cap­ture to review sam­ple images prior to final posi­tion­ing. Adjust light­ing and prod­uct place­ment as needed. A com­plete set of images should include a front, back, side and top view to some degree, but also within the design para­me­ters of the product’s brand ideals.

Technical Specifications

  • SVG and PDF Files
  • 300 pixels/inch images

Assessment

  • The fol­low­ing rubric posted on D2L will deter­mine assign­ment score: Assign­ment 02.04: Phys­i­cal 3D Packaging

Techniques

Brain­storm­ing, con­cep­tual devel­op­ment, draw­ing, dig­i­tal image devel­op­ment, mod­el­ing, light­ing, rendering

Supplies

Art­work, com­puter, appro­pri­ate soft­ware, sam­ple con­tain­ers, sam­ple fin­ish­ing supplies

Deadlines

As defined by cor­re­spond­ing cal­en­dar item, drop­box, dis­cus­sion or con­tent topic description.

Deadlines

Tues­day, Sep­tem­ber 15, 2020. Assign­ment given. Part One due. 

Tues­day, Sep­tem­ber 22, 2020. Part Two due

Tues­day, Sep­tem­ber 29, 2020. Part Three due. Begin Pho­tog­ra­phy. 

Thurs­day, Novem­ber 5, 2020. All Parts due for review in class and in appro­pri­ate D2L dropbox.