Poster, 18″ × 24″, Offset Lithography, Coated Paper, 4/c, University Printers
As a set of materials distributed nationally and locally by the School of Art and Design’s Visiting Artist Program, the purpose of the campaign was to promote the quality lecture series funded by the School through the creation of a fluid visual message. The scope of the series included the creative design of a poster, several black and white ads placed in national magazines and local newspapers, promotional flyers and web site graphics placed on the School of Art and Design Web site. While directed by the client to use the supplied image, the graphics reinforce the playful nature of the speakers and image, while making the poster identifiable to viewers through the use of color and element position. Photo credit: Joel Feldman.