Goal
This goal of this reading is to review introductory typography terminology in written and visual form.
Assignment
- Bringhurst: Forward; Chapter 3–6, p 45–117; Appendix E, p 319–326
- Kane: Text, p 89–136
Vocabulary
- Point size/leading typeface font (10÷13.5 Bembo italic)
- Alignment
- Centered
- Contrast
- Cross Alignment
- Double prime
- Exdent
- Flush Left/Right
- Headline (heads)
- Hierarchy
- Hyphenation
- Indent
- Justification
- Justified
- Kerning
- Leading
- Legibility
- Letterspacing
- Linespacing
- Measure
- Optical Adjustment
- Ornaments
- Orphan
- Panel
- Paragraph
- Prime
- Printers Quotes
- Ranged Left/Right
- Readability
- Specimen Book
- Tracking (loose, normal, tight)
- Widow
- Analphabetic symbols
- Diacritics
- Drop Cap
- Ellipses
- Em/En dash
- Fleurons
- Heading
- Hyphen
- Ligatures
- Numerals
- Parentheses
- Prime/Double Prime
- Quotation marks
- Sloped Roman
- Small Caps
- Solidus
- Subhead
- Superscript
- Titling
- Versal
- Virgule
Bibliography
Dabner, David; The New Graphic Design School; John Wiley & Sons Inc; Fourth Ed, 2009; ISBN-10: 0470466510 ISBN-13: 978–0470466513
Kane, John; A Type Primer; Prentice Hall; 2003. ISBN-10: 013099071X ISBN-13: 9780130990716
Kane, John; A Type Primer; Prentice Hall. Second Ed, 2011. ISBN # 0205066445. Digital Version: ISBN # 9780205892709.
Koenig, Becky; Color Workbook; Prentice Hall, Third Edition; 2009. ISBN-10: 0205656390 ISBN-13: 978–0205656394
Landa, Robin; Graphic Design Solutions; Delmar Cengage Learning; 3 edition, 2005; ISBN-10: 1401881548 ISBN-13: 978–1401881542
Robbins, Jennifer Niederst, Learning Web Design; O’Reilly Media, Fifth Edition: 2018. ISBN # 9781491960202 DIGITAL ISBN-13: 9781491960172
Santoro, Scott W; Guide to Graphic Design; Pearson, 1st edition, 2013; ISBN-10: 0132300702 ISBN-13: 978–0132300704
Wilde, Judith and Richard; Visual Literacy; Watson-Guptil publications; Paperback edition, 1991. ISBN-10: 0823056201