Goal

To use the lim­i­ta­tions of human per­cep­tion to com­mu­ni­cate to a given audi­ence through ani­ma­tion, motion and audio.

Objective

Cre­ate an ani­ma­tion that uses an opti­cal illu­sion to high­light your cho­sen con­tent and audi­ence through inten­tional use of motion lit­er­acy, design ele­ments, prin­ci­ples and creativity.

Background Reading

• Kras­ner, krasner_motion_graphic_design_summary02.pdf
• http://​ed​.ted​.com/​l​e​s​s​o​n​s​/​a​n​i​m​a​t​i​o​n​-​b​a​s​i​c​s​-​t​h​e​-​o​p​t​i​c​a​l​-​i​l​l​u​s​i​o​n​-​o​f​-​m​o​t​i​o​n​-​t​e​d​-ed
• http://​giz​modo​.com/​5​9​8​1​6​0​3​/​2​0​-​o​p​t​i​c​a​l​-​i​l​l​u​s​i​o​n​s​-​t​h​a​t​-​m​i​g​h​t​-​b​r​e​a​k​-​y​o​u​r​-​m​ind
• http://​www​.scroll​slowhave​fun​.com
• http://​www​.illu​sions​.org
• http://​brain​den​.com/​o​p​t​i​c​a​l​-​i​l​l​u​s​i​o​n​s​.​htm
• http://​www​.optic​s4kids​.org/​h​o​m​e​/​c​o​n​t​e​n​t​/​i​l​l​u​s​i​o​ns/

Assignment

Using the links above, choose an exist­ing opti­cal illu­sion and adapt if for use in an ani­ma­tion to reveal sur­pris­ing end or unknown aspect if the illu­sion. The mes­sage is up to you and can cover any sub­ject within the lim­i­ta­tions of school pol­icy. The chal­lenge of this project is in choos­ing the mes­sage and the illu­sion needed. The illu­sion can be exist­ing or orig­i­nal. The final project should be between 30 sec­onds and 1 min length, HDTV format.

Fram­ing, reveal and edit­ing more than use of effects or ani­ma­tion. Use con­ti­nu­ity of space, tempo, action and sound to increase the com­mu­nica­tive value of the mes­sage. Sched­ule sig­nif­i­cant time to brain­storm to your illu­sion and poten­tial audi­ence. Exper­i­ment and brain­storm to dis­cover a unique solu­tion. Allow your solu­tion to emerge from your explorations.

Care­fully con­sider the vari­ables listed below, as well as the rela­tion­ship between mes­sage and to the vis­i­ble and dynamic ele­ments. Rep­re­sen­ta­tional images, video, audio, color, light, and tex­ture are permissible.

Con­sider your variables:

• type­face, type size, weight, color, tex­ture, focus, ori­en­ta­tion, location
• entrance, per­for­mance, exit
• sequence, speed, pac­ing, tran­si­tion, trans­for­ma­tion, time
• tone of voice, emo­tion, feel­ing, atmos­phere, interpretation.

Part One

Upon approval from the instruc­tor, develop a sto­ry­board that rep­re­sents the key ele­ments and ani­ma­tion frames of your ani­ma­tion. Scan illus­tra­tions or cre­ate dig­i­tal files for sub­mis­sion. Make any nec­es­sary assump­tions or dec­la­ra­tions about the con­text at this time. Sup­ple­men­tal footage and audio is required.

Part Two

Com­plete your ani­ma­tion and pack­age using any nec­es­sary soft­ware and tech­niques. Pub­lish each movie individually.

Final out­put settings:

• File Size/Export Set­tings: HDTV 1080, 29.97fps/Render Set­tings: Best and Out­put Mod­ule: H.264
• File name: xyz_art378_assn03_30fps.mp4

Assessment

• The fol­low­ing rubric posted on D2L will deter­mine exer­cise score: Assign­ment 02.05: Opti­cal Illusion

Techniques

Cre­ativ­ity, brain­storm­ing, plan­ning, exper­i­men­ta­tion, file hier­ar­chy, struc­ture, nam­ing conventions

Supplies

Adobe After Effects, Pho­to­shop, Illus­tra­tor, video, audio

Deadlines

Tues­day, June 1, 2021. Assign­ment Given.
Tues­day, June 8, 2021. Part One Due, Scans or dig­i­tal sto­ry­board due to appro­pri­ate D2L Dropbox.
Tues­day, June 15, 2021. Draft ani­ma­tion for Part Two Due.
Tues­day, June 22, 2021. Final ani­ma­tion for Part Two Due. Upload files to appro­pri­ate D2L Dropbox.