Goal

The goal of this assign­ment is to sup­port brand com­mu­ni­ca­tion through plan­ning, research­ing and pre­sent­ing a series of col­ors that sup­port cor­po­rate mis­sion and vision.

Objective

The objec­tive of this assign­ment is to cre­ate a set of color com­bi­na­tions that pro­vide pri­mary iden­ti­fi­ca­tion of a visual iden­tity sys­tem, as well as cre­ate tan­gen­tial vari­a­tions of that theme for sup­ple­men­tal use.

Background

• https://​en​.wikipedia​.org/​w​i​k​i​/​J​o​h​a​n​n​e​s​_​I​t​ten
• https://​en​.wikipedia​.org/​w​i​k​i​/​J​o​s​e​f​_​A​l​b​ers
• https://​color​.adobe​.com/​c​r​e​a​t​e​/​c​o​l​o​r​-​w​h​e​el/
• http://​www​.worqx​.com/​c​o​l​o​r​/​i​n​d​e​x​.​htm
• https://​www​.pan​tone​.com/​p​r​o​d​u​c​t​s​/​g​r​a​p​h​i​c​s​/​c​o​l​o​r​-​b​r​i​d​g​e​-​u​n​c​o​a​ted
• https://​www​.orafol​.com/​g​p​/​a​m​e​r​i​c​a​s​/​e​n​/​p​r​o​d​u​c​t​s​/​p​l​o​t​t​e​r​-​f​i​l​m​s​-​p​r​o​d​u​c​t​-​d​e​t​a​i​l​s​-​1​0​1​8​7​/​i​t​e​m​s​/​o​r​a​c​a​l​-​6​5​1​-​i​n​t​e​r​m​e​d​i​a​t​e​-​cal

Assignment

Using the the logo, sup­ple­men­tal explo­ration exer­cises (Albers’ and Itten’s color exer­cises from ART 318 GD II), develop a pri­mary and sec­ondary color palette for the cho­sen logo.

Part One

Develop the pri­mary color palette to include color 2–3 choices in a vari­ety of pro­duc­tion methodologies:

• CMYK
• RGB
• Pan­tone Uncoated
• Pan­tone CMYK
• Hexa­dec­i­mal
• ORACAL® 651 Inter­me­di­ate Cal

Develop the sec­ondary color palette to include 3–5 sup­ple­men­tal col­ors to sup­port diver­sity in a design solu­tion. Any of the avail­able color jux­ta­po­si­tions that are proven appro­pri­ate to the end goal of the visual brand sys­tem. Doc­u­ment these col­ors using the above color sys­tems as well.

Part Two

Down­load the assign­ment files from the course D2L site. Cre­ate a sam­ple of the pri­mary and sec­ondary swatches using color groups. Save the file as a PDF and as an Adobe Swatch Exchange file for each system.

Assessment

• The fol­low­ing rubric posted on D2L will deter­mine assign­ment score: Exer­cise Grading

Techniques

color selec­tion, color the­ory, color com­mu­ni­ca­tion, file organization,

Supplies

Adobe Illus­tra­tor, Acrobat,

Deadlines

Wednes­day, June 9, 2021. Exer­cise Given.

Wednes­day, June 23, 2021. Part One and Part Two due. PDF and .ase files uploaded to appro­pri­ate D2L Dropbox.