Goal

Improve and expand range of motion design ani­ma­tion skills through motion rep­re­sent­ing communication.

Objective

Cre­ate a port­fo­lio-ready motion design ani­ma­tion that pays respect to a clas­sic, design his­tory wor­thy poster.

Please Note: Assign­ment is new and may be updated. Any changes will be noted in writing.

Background Reading

• https://​des​ig​nar​chives​.aiga​.org/​#​/​h​ome
• https://​www​.loc​.gov/​f​r​e​e​-​t​o​-​u​se/
• https://​www​.moma​.org/​s​e​a​r​c​h​/​?​q​u​e​r​y​=​p​o​s​ter
• https://​www​.dwell​.com/​a​r​t​i​c​l​e​/​s​a​u​l​-​b​a​s​s​-​m​o​v​i​e​-​p​o​s​t​e​r​s​-​0​5​1​9​6​b16
• http://​her​bert​mat​ter​.org/​w​e​l​c​o​m​e​/​p​o​s​t​ers
• http://​obses​si​li​cious​.com/​?​c​a​t​=71
• https://​www​.com​pa​ny​fold​ers​.com/​b​l​o​g​/​g​r​e​a​t​-​m​o​v​i​e​-​p​o​s​t​e​r​-​d​e​s​i​gns

Assignment

Select a visu­ally note­wor­thy poster that reflects a sig­nif­i­cant designer or period of design his­tory. This poster will become the basis for cre­at­ing a 10–15 sec­ond ani­mated video “homage” based on the orig­i­nal intent of the poster. The poster will not require the details of the orig­i­nal, but will use con­tem­po­rary fonts, live-action footage, and effects to recre­ate the inter­preted com­mu­ni­ca­tion, look and feel of the poster.

Part One

Choose a cou­ple of pos­si­ble posters and begin to brain­storm and sto­ry­board pos­si­ble solu­tions. Con­sider the shift of ori­en­ta­tion between the two media forms, and pos­si­ble oppor­tu­ni­ties for inte­grat­ing some sort of live action footage. This footage can reflect action using sub­jects, or can rep­re­sent tex­tures and effects gen­er­ated using abstracted or edited ver­sions of footage.

Con­sider access to footage to help make a deter­mi­na­tion as to the best poster use.

Part Two

Con­vert the sto­ry­board to a series of dig­i­tal sam­ple frames using the soft­ware of choice. These files are intended to rep­re­sent a more pol­ished visual sim­u­la­tion of the com­pleted ani­ma­tion. Some effects and images will be impos­si­ble to pro­duce in some pro­grams, but type­faces, col­ors and posi­tion­ing are intended to rep­re­sent the intent of the solution.

Place the images in a time­line and cre­ate a rough cut ani­matic with audio that sim­u­lates move­ment, posi­tion­ing and fram­ing. The clip should not be overly polished.

Part Three

Com­plete your ani­ma­tion using any nec­es­sary soft­ware and tech­niques. Pub­lish clips as nec­es­sary for cri­tique. Have author­ing files avail­able for review in class if warranted.

Technical Specifications

Cre­ate the ani­ma­tions at the fol­low­ing settings:

• File Size/Export Set­tings: HDTV 1080, 29.97fps
• Ren­der Set­tings: Best and Out­put Mod­ule: H.264
• 44.1kHz, 16 bit, 2 chan­nel audio
• File name: xyz_art378_exer00_part00.mp4

Techniques

Cre­ativ­ity, brain­storm­ing, plan­ning, exper­i­men­ta­tion, file hier­ar­chy, struc­ture, nam­ing conventions

Supplies

Adobe After Effects, Pho­to­shop, Illus­tra­tor, video, audio