Exercise 10.13: Standards Manual Setup
Goal Establish a document that presents the assets, guidelines and boundaries that define and support the bre
Exercise 09.12: Brand Imagery
Goal Establish a defined set of images that support the breath of communication essential to a visual
Assignment 05.10: Visual Brand Identity
Goal The goal of this assignment is to translate an existing logo into the basics of an identity application. Objectiv
Exercise 08.10: Brand Typography
Goal Establish a defined set of colors that support the breath of communication essential to a visua
Exercise 07.10: Brand Colors
Goal Establish a defined set of colors that support the breath of communication essential to a visua
Assignment 04.08: Logo Development and Refinement
Goal The primary goal of the assignment is to explore the intricacies of logo design, including semiotics, abstrac
Assignment 03.05: Logo Generation and Process
Goal The primary goal of the assignment is to explore the brainstorming, research, creative process and design think
Exercise 06.05: AI Mashups
Goal Learn to use contemporary tools to expand the design process. Objective Expand the design process by using Ar
Exercise 05.05: Image Trace
Goal Explore tools and techniques for converting images to vectors. Objective Use Adobe Illustrator (or similar)
Exercise 16.11: Virtual Instruction (ART 318)
Goal The goal of the exercise to to familiarize students and instructor with virtual instruction during the Sp
Exercise 02:02: Pixels, Sizing and Selective Masking
Goal The goal of this exercise is to develop the use of selection tools to improve visual quality, continuity and
ART 318 Final Grading
Goal The goal of final grading is to provide an assessment of student work completed at the end of the semester. G