Goal

Estab­lish a defined set of images that sup­port the breath of com­mu­ni­ca­tion essen­tial to a visual brand iden­tity across a con­tem­po­rary range of media forms.

Objective

Cre­ate a list of source images or video use­ful in doc­u­ment­ing a brand’s visual identity.

Background

• What’s Brand Pho­tog­ra­phy & Why Is It Impor­tant? (A Guide)
• How to Use Pho­tog­ra­phy in Branding
• How To Cre­ate a Pho­tog­ra­phy Style Guide for Your Brand (With Examples)
• 5 Tips to Develop Your Brand’s Pho­tog­ra­phy Style Guide
• Garmin Style Guide Pho­tog­ra­phy https://​cre​ative​.garmin​.com/​s​t​y​l​e​g​u​i​d​e​/​p​h​o​t​o​g​r​a​p​hy/
• What Is a Video Style Guide and Why Do You Need It for Your Video Marketing?
• How to Cre­ate a Video Style Guide: Pro Tips to Devel­op­ing Your Brand

Exercise:

Using efforts from pre­vi­ous course assign­ments, gen­er­ate a range of sam­ple images and videos use­ful for cre­at­ing the arti­facts and expe­ri­ences typ­i­cal of the the breadth of con­tem­po­rary brand. Image and video choices should cover a wide range of uses, com­mu­ni­cate effec­tively, as well as meet Amer­i­cans with Dis­abil­i­ties Act (ADA) com­pli­ancy. The appli­ca­tions are almost end­less, but a basic set will include the fol­low­ing for both print and dig­i­tal applications:

• A main sub­ject style for portraits
• A main style for groups of people
• A main style for land­scapes or inte­ri­ors (depend­ing upon company)
• Styles for vehi­cles or products

Good selec­tions will work any­where, and serve the far reach­ing, and multi-cul­tural needs of our con­tem­po­rary cul­ture. Con­sider the com­po­si­tion, light, color and focal lengths with the images and video as an essen­tial “look” that will deter­mine pho­to­graphic staff. Like­wise, the style of edit­ing and cam­era move­ment within videos will deter­mine the pro­duc­tion staff needed to gen­er­ate the assets.

The choices are valu­able guide­lines to under­stand­ing the func­tion of images in prac­ti­cal appli­ca­tions and design solu­tions, regard­less of media form. 

Part One

Select a few choices of images based on the tone and com­mu­nica­tive value of the brand research and brain­storm­ing. Place JPG ver­sions of choices into appro­pri­ate dropbox.

Part Two

Select a few choices of videos based on the tone and com­mu­nica­tive value of the brand research and brain­storm­ing. Using edit­ing soft­ware, reduce any video clips to five (5) sec­onds or less. Place prop­erly for­mat­ted videos to the appro­pri­ate dropbox.

Technical Specifications

Cre­ate the ani­ma­tions at the fol­low­ing settings:

• File Size/Export Set­tings: HDTV 1080, 29.97fps
• Ren­der Set­tings: Best and Out­put Mod­ule: H.264
• 44.1kHz, 16 bit, 2 chan­nel audio
• File name: xyz_art378_exer00_part00.mp4

Assessment

• The fol­low­ing rubric posted on D2L will deter­mine exer­cise score: Exer­cise Grading

Materials

Web browser, photo edi­tor, video editor