Goal
The goal of this exercise is to develop an awareness of the level of simplicity needed to communicate identifying information.
Objective
The objective of this exercise is to discover the minimum identification needed for transitioning from actual image to representative shape and finally geometric form that explores the extreme boundaries of presentation and meaning of living creatires.
Background Reading
- http://www.logodesignlove.com/negative-space-logo-design
- http://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.html
- Santoro, Chaper 5 p127-150 and Chapter 10 p 255–276
- Dabner p 34–41, 166–169
Exercise
Choose a creature from the following list: bear, boy, cat, chicken, cow, dog, eagle, elephant, fish, girl, man, monkey, pig, snake, snail, woman
Part One
Find several images of the chosen creature. Look for various positions, perspectives, contrast levels and light sources. Open the images in Adobe Photoshop and adjust the image until you are happy with a silhouette. Use multiple images and make any adjustments to create a composite form with depth and volume implies by gesture, overlap or shadow. Ultimately, your image should consist of black and white only, no grays. Trace the image(s) in Adobe Illustrator and clean up as necessary. Keep it fairly quick and simple.
Part Two
Reduce any portions of the image to minimize complexity of detail and “stylize” the figure.
Part Three
Finally, reduce this image to a series of geometric shapes and using a Cartesian grid (30°, 45°, 60°, 90°) to keep shapes consistent.
Create a PDF from the files and deliver it to the appropriate D2L Dropbox.
Alternative Solution Using Artificial Intelligence (AI)
The ability to adapt any and all available tools to solving design problems is a key skill for designers working into the future. This particular course requirement can be done using AI applications, but with the following restrictions:
- Any program must be used for development purposes, and not intended to pass off as original student work.
- The role of the AI tool must be clear, the rational for its use noted and properly cited per professional guidelines
- The same steps, parts and intentionality of the requirements should be followed, including “sketching” or process development.
- Documentation of appropriate prompts and in-process solutions (ie rough drafts) is required as part of the sketching, ideation and brainstorming assessment.
Assessment
- The following rubric posted on D2L will determine exercise score: Exercise Grading
Materials
computer, software of choice, web browser
Deadlines
As defined by corresponding calendar item, dropbox, discussion or content topic description.