Graphic Design

Background 10.01: Typography — Alignment

Jason W. Howell
August 1, 2018

Goal

This goal of this doc­u­ment is to estab­lish the con­text for cur­rent course content.

Objective

Com­plete the Back­ground Read­ing and define the Vocab­u­lary spec­i­fied below. Writ­ten, ver­bal and visual iden­ti­fi­ca­tion and uti­liza­tion is required.

Background Reading

  • Dab­ner, p 76–91
  • Kane, p 76–112

Vocabulary

  • Point size/leading type­face font (10÷13.5 Bembo italic)
  • Align­ment
  • Cen­tered
  • Con­trast
  • Cross Align­ment
  • Dou­ble prime
  • Exdent
  • Flush Left/Right
  • Head­line (heads)
  • Hier­ar­chy
  • Hyphen­ation
  • Indent
  • Jus­ti­fi­ca­tion
  • Jus­ti­fied
  • Kern­ing
  • Lead­ing
  • Leg­i­bil­ity
  • Let­terspac­ing
  • Line­spacing
  • Mea­sure
  • Opti­cal Adjustment
  • Orna­ments
  • Orphan
  • Panel
  • Para­graph
  • Prime
  • Print­ers Quotes
  • Ranged Left/Right
  • Read­abil­ity
  • Spec­i­men Book
  • Track­ing (loose, nor­mal, tight)
  • Widow

Bibliography

Dab­ner, David; The New Graphic Design School; John Wiley & Sons Inc; Fourth Ed, 2009; ISBN-10: 0470466510 ISBN-13: 978–0470466513

Kane, John; A Type Primer; Pren­tice Hall; 2003. ISBN-10: 013099071X ISBN-13: 9780130990716

Koenig, Becky; Color Work­book; Pren­tice Hall, Third Edi­tion; 2009. ISBN-10: 0205656390 ISBN-13: 978–0205656394

Landa, Robin; Graphic Design Solu­tions; Del­mar Cen­gage Learn­ing; 3 edi­tion, 2005; ISBN-10: 1401881548 ISBN-13: 978–1401881542

San­toro, Scott W; Guide to Graphic Design; Pear­son, 1st edi­tion, 2013; ISBN-10: 0132300702 ISBN-13: 978–0132300704

Wilde, Judith and Richard; Visual Lit­er­acy; Wat­son-Gup­til pub­li­ca­tions; Paper­back edi­tion, 1991. ISBN-10: 0823056201