Goal
This goal of this document is to establish the context for current course content. To facilitate the fluency of knowledge and use of process and production of design that are key to creating successful design solutions in all media.
Objective
Complete the Background Reading and define the Vocabulary specified below. Written, verbal and visual identification and utilization is required.
Background Reading
- Dabner, p 126–147
Vocabulary
- AA’s
- Adobe Acrobat Professional
- AI
- AIFF
- Aqueous coatings
- Banding
- Calibration
- Coated
- Colorimeter
- Digital Presses
- Digital Printing
- Dot gain
- Downsample
- DPI
- Embedding
- EPS
- File Naming Conventions
- Flexography
- FLV
- Gang-run printing
- GIF
- Gloss surface
- Gravure
- GSM
- JPEG
- Laid
- Laminates
- Linen
- Lossless
- Lossy
- LPI
- LZW
- Matte surface
- MOV
- MP3
- MPEG
- Offset Lithography
- Paper Brightness
- Paper Color
- Paper Opacity
- Paper Strength
- Paper Texture
- Paper Thickness
- Paper Weight
- PE’s
- Planographic
- Plates
- PMS Color
- PNG
- PPI
- Press Check
- Process Color
- PSD
- Quality control strip
- Ream
- Registration Mark
- Relief
- Satin surface
- Screen Printing
- Shift-scheduling
- Solid Color
- Spot Color
- Stock
- SWF
- TIFF
- Uncoated
- UV coatings
- Varnish
- Wove/smooth
Bibliography
Dabner, David; The New Graphic Design School; John Wiley & Sons Inc; Fourth Ed, 2009; ISBN-10: 0470466510 ISBN-13: 978–0470466513
Kane, John; A Type Primer; Prentice Hall; 2003. ISBN-10: 013099071X ISBN-13: 9780130990716
Koenig, Becky; Color Workbook; Prentice Hall, Third Edition; 2009. ISBN-10: 0205656390 ISBN-13: 978–0205656394
Landa, Robin; Graphic Design Solutions; Delmar Cengage Learning; 3 edition, 2005; ISBN-10: 1401881548 ISBN-13: 978–1401881542
Santoro, Scott W; Guide to Graphic Design; Pearson, 1st edition, 2013; ISBN-10: 0132300702 ISBN-13: 978–0132300704
Wilde, Judith and Richard; Visual Literacy; Watson-Guptil publications; Paperback edition, 1991. ISBN-10: 0823056201