Goal

This goal of this doc­u­ment is to estab­lish the con­text for cur­rent course content.

Objective

Com­plete the Back­ground Read­ing and define the Vocab­u­lary spec­i­fied below. Writ­ten, ver­bal and visual iden­ti­fi­ca­tion and uti­liza­tion is required. 

To facil­i­tate the flu­ency of knowl­edge and use of the Ele­ments and Prin­ci­ples of design that are key to cre­at­ing suc­cess­ful design solu­tions in all media.

Background Reading

• San­toro, Chap­ter 6, p 151–178
• Dab­ner, p 34–61
• Koenig, Chap­ter 7 and 8, p 121–151

Vocabulary

• Actual space
• Alter­nat­ing
• Asym­met­ri­cal balance
• Bal­ance
• Base­line Grid
• Book Jacket
• Bright­ness
• Col­umn
• Com­pli­men­tary colors
• Com­po­si­tion
• Con­certina Fold
• Con­ti­n­unity
• Con­trast
• Crys­tal­lo­graphic
• Diag­o­nals
• Direc­tion
• Econ­omy
• Ele­ment
• Empha­sis
• Form
• French Fold
• Gate­fold
• Gestalt Psy­chol­ogy
• Gra­da­tion
• Grid
• Ground
• Gut­ter
• Hier­ar­chy
• Hue
• Iden­tity
• Iso­la­tion
• Law of Closure
• Lay­out
• Legato
• Line
• Move­ment
• Neg­a­tive Space
• Paper Grain
• Patch
• Per­fect Bind
• Pic­ture plane
• Plane
• Point
• Pos­i­tive space
• Pri­mary colors
• Pro­gres­sive
• Prox­im­ity
• Radial
• Recto
• Rep­e­ti­tion
• Rhythm
• Rollover Folds
• Sad­dle Stitching
• Sat­u­ra­tion
• Scale
• Sec­ondary colors
• Shade
• Sim­i­lar­ity
• Space
• Stac­cato
• Sym­me­try
• Ter­tiary colors
• Tex­ture
• Thumb­nail (sketch)
• Tint
• Unity
• Value
• Vari­ety
• Verso
• Vir­tual space
• Vis­i­ble