Assignment 06.13: Motion Design

Goal

The goal of this assign­ment is to develop a sen­si­tiv­ity to the para­me­ters of motion design.

Objective

The objec­tive of this assign­ment is to ani­mate the visual aes­thetic pro­duced ear­lier for the chapel back­grounds exercise.

Background Reading

Assignment

Plan, cre­ate, develop and pro­duce an ani­mated ver­sion of the chapel back­ground. The solu­tion should min­i­mize the motion in order to keep atten­tion on the video tal­ent com­pos­ited at a later time. The length of the entire ani­ma­tion is divided as fol­lows: A max­i­mum of three (3) sec­ond intro­duc­tion, ten (10) one sec­ond num­bers and the remain­der of time as a clos­ing, for a total of exactly 15 seconds.

Part One

Sketch a basic story board, devel­op­ing a basic plan for the direc­tion, ampli­tude and nuance of the motion. What ele­ments are vital? What attrib­utes are rep­re­sen­ta­tive of the visual style? How brisk or slow should the ele­ments move? What motion ori­ented design ele­ments or prin­ci­ples relate to the visual? Does the visual need adjust­ment? What level of diver­sity do the mid­dle ten num­bers need? See Exer­cise 10.13: Chapel Count­down Back­grounds for fur­ther information.

Part Two

Using the sto­ry­board as a guide, ani­mate the background. 

Part Three

Incor­po­rate back­ground sound into the solu­tion. As with the added ele­ment of motion, the addi­tion of sound requires the same deci­sion mak­ing process to eval­u­ate the impact sound plays on the solution. 

Technical Specifications

Cre­ate the ani­ma­tions at the fol­low­ing settings:

  • File Size/Export Set­tings: HDTV 1080, 29.97fps
  • Ren­der Set­tings: Best and Out­put Mod­ule: H.264
  • 44.1kHz, 16 bit, 2 chan­nel audio
  • File name: xyz_art378_exer00_part00.mp4

Techniques

Link man­age­ment, Font man­age­ment, import, export, render,

Supplies

Files from Exer­cise 10.13: Chapel Count­down Back­grounds, Adobe After Effects, Illus­tra­tor, Pho­to­shop, stock audio,

Deadlines

As defined by cor­re­spond­ing cal­en­dar item, drop­box, dis­cus­sion or con­tent topic description.