Goal

To under­stand how com­po­si­tional shots influ­ence view­ers emo­tional inter­pre­ta­tion of sub­ject matter.

Objective

Use shot com­po­si­tion to give the impres­sion a text char­ac­ter or let­ter­form has emo­tion or personality.

Background

• https://​www​.hus​twit​.com/​h​e​l​v​e​t​ica
• http://​vimeo​.com/​1​5​0​3​2​988
• http://​www​.medi​a​col​lege​.com/​v​i​d​e​o​/​s​h​o​ts/
• Mas­ter­ing Lay­ers in After Effects: How to Split, Trim, Slip, and More https://​www​.schoolof​mo​tion​.com/​b​l​o​g​/​m​a​s​t​e​r​i​n​g​-​l​a​y​e​r​s​-​a​f​t​e​r​-​e​f​f​e​c​t​s​-​h​o​w​-​s​p​l​i​t​-​t​r​i​m​-​s​lip

Exercise:

Select a let­ter­form or char­ac­ter and cre­ate a ten (10) sec­ond ani­ma­tion that is com­pos­ited in such a way as to leave an impres­sion with the viewer that the char­ac­ter has per­son­al­ity. The empha­sis is on anatomy, spa­tial rela­tion­ships, com­po­si­tional ele­ments, and forms. Non­lin­ear, life­like move­ment of forms, and sim­u­lated cam­era move­ments will be vital to gen­er­at­ing visual interest.

You are lim­ited to black and white only and no ele­ments out­side of the type­face or char­ac­ter set. Ani­ma­tion pre­sets, tran­si­tions and greyscale color per­mit­ted as part of move­ment (ie fade in or motion blur), but not as a graphic ele­ment. Your ani­ma­tion must include each of the fol­low­ing shot types at least one time:

• Wide Shot
• Medium
• Close Up
• Cut in or away

Bonus credit for videos that effec­tively use at least one of the fol­low­ing shots:

• Birds eye
• Cross­ing the line
• Point of View

Part One

Map out a sim­ple sto­ry­board explore design options. Com­mu­ni­ca­tion is essen­tial to defin­ing movement.

Part Two

Cre­ate com­po­si­tions for each shot. Gen­er­ally, leave at least one sec­ond of addi­tional time/animation at the begin­ning and end of each comp. The extra space will pro­vide some adjust­ment room for edits. Assem­ble each comp into an addi­tional ten (10) sec­ond comp and make the final edits.

Technical Specifications

Cre­ate the ani­ma­tions at the fol­low­ing settings:

• File Size/Export Set­tings: HDTV 1080, 29.97fps
• Ren­der Set­tings: Best and Out­put Mod­ule: H.264
• 44.1kHz, 16 bit, 2 chan­nel audio
• File name: xyz_art378_exer00_part00.mp4

• The fol­low­ing rubric posted on D2L will deter­mine exer­cise score: Exer­cise Grading

Techniques

sto­ry­board, sketch­ing, comps, editing

Materials

paper, pen­cil, type­face. edit­ing software

Based on Kinetic Typog­ra­phy: Let­ter Per­son­i­fi­ca­tion, Kras­ner, p 163.