Exercise 04.07: Itten’s Color Harmonies


Develop a sen­si­tiv­ity to color and the rela­tion­ships to logo design.


Using Itten’s color har­monies mod­els and a selected color, develop har­monies for pos­si­ble use with logo and cor­po­rate identity.



Using research ans idea gen­er­a­tion from pre­vi­ous class assign­ments, select a base color to use for fur­ther devel­op­ment. This color should rep­re­sent the entity selected. The process is intended to develop a wide range of choices and pos­si­ble color har­monies, so the ini­tial selec­tion is just a start­ing point. The process may need repeat­ing or adjust­ment to select the ulti­mate color choice.

Cre­ate an RGB 10 in x 10 in Illus­tra­tor doc­u­ment with seven art­boards. Using the first art­board, cre­ate a grid of 25–2 x 2 in squares with a white fill and no stroke. Use the rec­tan­gle tool’s data entry dia­logue box and the lock to grid selec­tion to ensure pre­ci­sion. Using your base color, develop each of the fol­low­ing color har­monies on each sub­se­quent art­board based on Itten’s writings.

  1. Con­trast of hue
  2. Light-dark con­trast
  3. Cold-warm con­trast
  4. Com­ple­men­tary contrast
  5. Simul­ta­ne­ous contrast
  6. Con­trast of saturation
  7. Con­trast of extension

Cre­ate a PDF from the files and deliver it to the appro­pri­ate D2L Dropbox.


  • The fol­low­ing rubric posted on D2L will deter­mine exer­cise score: Exer­cise Grading


Adobe illus­tra­tor or other vec­tor draw­ing pro­gram, Acro­bat Professional


As defined by cor­re­spond­ing cal­en­dar item, drop­box, dis­cus­sion or con­tent topic description.