Exercise 01.01: Idea Generation


The goal of the exer­cise is to explore, dis­cover and refine idea gen­er­a­tion tech­niques and strate­gies. 


Sim­u­lat­ing the dis­cov­ery process with abstract con­cepts will allow stu­dents to develop a diverse approach to a com­plex and com­pli­cated topic need­ing a design solution.

Background Reading


Choose abstract notion and cre­ate a series of idea ori­ented rep­re­sen­ta­tions cho­sen from the assigned read­ings by Leonard and Ambrose. 

Part One

Chose a topic from the fol­low­ing list to gen­er­ate ideas:

  1. par­ent­hood
  2. speed
  3. hunger
  4. joy
  5. mar­riage
  6. faith

Use at least two of the fol­low­ing techniques:

  1. Spi­der Diagrams
  2. Mind map­ping
  3. Vision­ing
  4. Provo­ca­tion 
  5. Rephrase the Question
  6. Ran­dom word association
  7. Free asso­ci­a­tion
  8. Word asso­ci­a­tion
  9. Lat­eral thinking
  10. Diver­gent and tan­gen­tial thinking
  11. Rad­i­cal thinking
  12. The­ory
  13. Abstrac­tion
  14. Avant-garde his­tor­i­cal methods
  15. Art and design history

Part Two

Cre­ate a short pre­sen­ta­tion with your find­ings and what you learn from the exer­cise. The pre­sen­ta­tion should be 2–3 min­utes in length and may have up to 5 slides. Pre­sen­ta­tion for­mat is impor­tant, but no lim­i­ta­tions on media, author­ing soft­ware or design.


  • The fol­low­ing rubric posted on D2L will deter­mine assign­ment score: Exer­cise Grading


cre­ative think­ing, exper­i­men­ta­tion, process, abstract thought


com­puter, soft­ware, paper, pencil


As defined by cor­re­spond­ing cal­en­dar item, drop­box, dis­cus­sion or con­tent topic description.