Goal

This goal of this doc­u­ment is to estab­lish the con­text for cur­rent course content.

Objective

Com­plete the Back­ground Read­ing and define the Vocab­u­lary spec­i­fied below. Writ­ten, ver­bal and visual iden­ti­fi­ca­tion and uti­liza­tion is required.

Background Reading

• Sys­tem­atiz­ing the Graphic Design Process http://​www​.web​de​sign​erde​pot​.com/​2​0​0​9​/​1​0​/​s​y​s​t​e​m​a​t​i​z​i​n​g​-​t​h​e​-​g​r​a​p​h​i​c​-​d​e​s​i​g​n​-​p​r​o​c​e​ss/
• Apple’s design process https://​thenex​tweb​.com/​a​p​p​l​e​/​2​0​1​2​/​0​1​/​2​4​/​t​h​i​s​-​i​s​-​h​o​w​-​a​p​p​l​e​s​-​t​o​p​-​s​e​c​r​e​t​-​p​r​o​d​u​c​t​-​d​e​v​e​l​o​p​m​e​n​t​-​p​r​o​c​e​s​s​-​w​o​r​ks/
• What an Insider Reveals About Apple’s Design Secrets http://​knowl​edge​.whar​ton​.upenn​.edu/​a​r​t​i​c​l​e​/​w​h​a​t​-​a​n​-​i​n​s​i​d​e​r​-​r​e​v​e​a​l​s​-​a​b​o​u​t​-​a​p​p​l​e​s​-​d​e​s​i​g​n​-​p​r​o​c​e​ss/
• Show­case of Case Stud­ies in Design Port­fo­lios http://​www​.smash​ing​magazine​.com/​2​0​0​9​/​0​9​/​2​0​/​s​h​o​w​c​a​s​e​-​o​f​-​c​a​s​e​-​s​t​u​d​i​e​s​-​i​n​-​d​e​s​i​g​n​-​p​o​r​t​f​o​l​i​os/
• WHAT PEOPLE LIKE ME ARE LOOKING FOR IN DESIGNER/DEVELOPER PORTFOLIOS http://​joshuablanken​ship​.com/​b​l​o​g​/​2​0​1​0​/​0​8​/​0​2​/​w​h​a​t​-​p​e​o​p​l​e​-​l​i​k​e​-​m​e​-​a​r​e​-​l​o​o​k​i​n​g​-​f​o​r​-​i​n​-​d​e​s​i​g​n​e​r​d​e​v​e​l​o​p​e​r​-​p​o​r​t​f​o​l​i​os/

Vocabulary

• Brain­storm
• Client
• Con­tract
• Design Brief
• Mes­sage
• Process
• Research
• Revi­sions
• Sys­tem­atize
• Tar­get Audience

Bibliography

Landa, Robin; Graphic Design Solu­tions; Del­mar Cen­gage Learn­ing; 3 edi­tion, 2005; ISBN-10: 1401881548 ISBN-13: 978–1401881542

Schroep­pel, Tom; The Bare Bones Cam­era Course for Film and Video; Tom Schroep­pel; 2nd Rev edition;1982. ISBN-10: 0960371818; ISBN-13: 978–0960371815

Wheeler, Alina; Design­ing Brand Iden­tity: An Essen­tial Guide to for the whole Brand­ing Team; Wiley; 3rd edi­tion: 2009. ISBN-10: 0470401427; ISBN-13: 978–0470401422