Assignment 03.04: Design Brief


The goal of the assign­ment is to learn the foun­da­tional process of pro­fes­sional project man­age­ment for design projects, the design brief. This assign­ment cor­re­lates with the WPA-AGRD-Design Brief.


Cre­ate a writ­ten design brief that serves as the guid­ing doc­u­ment for the approval and pro­duc­tion of a design project.

Background Reading


After care­ful analy­sis of the project para­me­ters, develop a project solu­tion through brain­storm­ing, sketches and proof-of-con­cept dig­i­tal comps. The writ­ten brief then out­lines the con­cept, style, deliv­er­ables and dead­line for the entire project. The brief should coor­di­nate with Assign­ment 02.03: ORU The­atre and Dance Pro­mo­tion Package.

Part One

Brain­storm, sketch and begin dig­i­tal mock-up in enough detail to con­firm the solu­tion is within rea­son. Begin your writ­ten descrip­tion by out­lin­ing your solu­tion prior to full production.

Part Two

Review Chap­ter 11 of the Phillips book. Use class lec­tures and notes to sup­ple­ment and miss­ing data. Com­plete a rough draft of your doc­u­ment. Include any visual sam­ples as nec­es­sary. Have a class peer review your draft and make corrections.

Part Three

Com­plete the entire doc­u­ment based com­ments from your peers and instruc­tor. Deliver a pro­fes­sion­ally pre­pared PDF doc­u­ment to the appro­pri­ate D2L dropbox.


  • The fol­low­ing rubric posted on D2L will deter­mine assign­ment score: Assign­ment 03.04: Design Brief
  • The fol­low­ing rubric posted on D2L will deter­mine the Key Pro­gram Assess­ment (KPA) Score: Design Brief (KPA)
  • The fol­low­ing rubric posted on D2L will deter­mine Whole Per­son Assess­ment (WPA) scores: WPA-AGRD-Design Brief


Writ­ing, analy­sis, descrip­tion, planning


Word proces­sor, pro­duc­tion soft­ware, class notes


As defined by cor­re­spond­ing cal­en­dar item, drop­box, dis­cus­sion or con­tent topic description.