Assignment 02.02: ORU Art, Theatre and Dance Promotion Package


The goal of this assign­ment is to develop a mul­ti­me­dia, multi-for­mat design solution.


The objec­tive of this assign­ment us to pro­duce a com­plete set of art, the­atre or dance pro­mo­tions directed at a cam­pus audi­ence, regard­less of pos­si­ble selec­tion and publication.

Background Reading


Cre­ate a multi-faceted pro­mo­tional graph­ics for a depart­men­tal per­for­mance. The art direc­tor will choose the most pro­fes­sional solu­tions to present to the client. The client will choose a solu­tion, but each stu­dent group is required to col­lab­o­ra­tively devel­op­ment and pro­duce one com­plete set for assess­ment. Each stu­dent is assigned a group and a performance.

Part One

Develop a con­cept through client pre­sen­ta­tion. Through research and dis­cus­sion pro­duce a con­cep­tual solu­tion that will serve as the basis for a design brief. Present a dig­i­tal ver­sions of solu­tion to the art direc­tor (instruc­tor) for review and com­men­tary. Pro­duce a low res PDF of your basic idea for a solu­tion and save it in the appro­pri­ate project folder. Ideas can be sketches or rough comps. Please be aware of image qual­ity, type­face restric­tions, and rights issues before using any found resources.

Part Two

Iden­tify the best three solu­tions from the group dis­cus­sions. Cre­ate a sam­ple of each that includes a poster, five (5) frame story-board of video, and pro­gram inte­rior. Use the Design Brief Tem­plate to pro­vide a basic con­cep­tual frame­work to explain the logic behind the solu­tion to the client.

Part Three

Cre­ate a com­plete set of arti­facts includ­ing for the event. Pro­duce the indi­vid­ual parts, using the infor­ma­tion pro­vided on the course server. Dead­lines are based on project infor­ma­tion sheet. Infor­ma­tion can be found on D2L or in the course’s shared Google Drive folder. Images and art are avail­able from iStock­Photo. Orga­nize, label and com­press the files and upload them to the appro­pri­ate D2L drop­box. Fol­low the file spec­i­fi­ca­tions for each indi­vid­ual piece, includ­ing nam­ing con­ven­tions. Low-res­o­lu­tion video files are accept­able if too large to upload. Make sure a hi-res copy is given to the instruc­tor on an alter­na­tive media device.

All stu­dents will receive the same score for the drop­box submissions.

Artifact List

Descrip­tions and details of the tem­plates can be found at the fol­low­ing doc­u­ment: Drive/ART355/p0000_c000_project/ART 355 Tem­plate Descrip­tions

Art show tem­plates can be found at the fol­low­ing loca­tion: Google Drive/ART355/p0000_c000_project/art_show_templates_2018

The­atre and dance per­for­mance tem­plates can be found at the fol­low­ing loca­tion: Google Drive/ART355/p0000_c000_project/theatre_templates_f2018

Part Four

Revise for con­sis­tency and cor­rec­tions. Pro­vide fully editable author­ing and sup­port files in appro­pri­ate Google Drive for each project.


  • The fol­low­ing rubric posted on D2L will deter­mine assign­ment score: Assign­ment 02.02: ORU The­atre and Dance Pro­mo­tion Package


Print and video pro­duc­tion, delivery


The­atre Tem­plates, Appro­pri­ate soft­ware, client con­tent, pho­tog­ra­phy, video


As defined by cor­re­spond­ing cal­en­dar item, drop­box, dis­cus­sion or con­tent topic description.