Education, Graphic Design

Assignment 01.02: Virtual 3D Packaging

Jason W. Howell
August 19, 2020

Goal

The goal of this assign­ment is to dis­cover vir­tual 3D tools for ideation and mock­ing up poten­tial pack­ag­ing solutions.

Objective

The objec­tive of this assign­ment is to design, cre­ate and build a label­ing for a fluid con­tainer con­tainer and con­tain­ing box for shelf sale at a retail estab­lish­ment using vir­tual 3D tools.

Background Reading

FDA Cosmetic Labeling Guidelines

FDA Food Labeling Guidelines

Uline Containers

Health and Safety Notice

  • Do not oper­ate equip­ment with­out instruc­tor supervision
  • Safety Pro­to­cols are in affect.
  • Equip­ment Man­u­als pro­vide warnings.
  • Safety Data Sheet (SDS) Index

Assignment

Cre­ate all nec­es­sary label­ing and a paper-board box for one of the fol­low­ing hand cream or lotion, hand san­i­tizer, or a health ori­ented drink. Pack­ag­ing con­tain­ers will be pro­vided, but a box or point-of-pur­chase (POP) dis­play will need cre­ation. The cho­sen prod­uct type should tar­get a lux­ury or “afford­able lux­ury” mar­ket sec­tor. It will need name and prod­uct line devel­op­ment, though using an actual (generic) prod­uct for tech­ni­cal infor­ma­tion. The solu­tion can take any con­cep­tual approach as long as it relates to the intended audi­ence, but must main­tain a con­cep­tual asso­ci­a­tion through imagery, typog­ra­phy and con­tent. The solu­tion can use 4/c to 6/c print­ing (sim­u­lated), include emboss­ing or die cuts in heavy stock. The solu­tion must include a bar­code and ingre­di­ent and/or nutri­tion infor­ma­tion, which is reg­u­lated by fed­eral law.

From a pro­duc­tion view­point, the solu­tion can take a wide range of pos­si­ble con­cep­tual approaches. The label can be full color, and pos­si­ble use foil or vinyl fin­ish­ing. Addi­tional or spe­cial fin­ishes may require addi­tional pur­chases by the stu­dent and approval by the instructor.

Part One

Choose a knock-off or poorly designed prod­uct, or make up a new name. Use a real prod­uct to gather nutri­tional and ingre­di­ent infor­ma­tion. Brain­storm solu­tions. Decide on a size and shape from the pro­vided choices. Sketch out your ideas for the front (main view­ing angle) of the pack­age. Next, make sketches and deter­mi­na­tions of the other sides of the pack­age, deter­min­ing loca­tion of con­tent as well as graphic treat­ments. Con­cen­trate on the con­cep­tual inte­gra­tion of the mark with the wider usabil­ity of the indi­vid­ual pieces. Inves­ti­gate spe­cial fin­ish­ing treat­ments, such as emboss­ing and die cuts.

Part Two

Using basic size infor­ma­tion from the tech­ni­cal doc­u­ments and phys­i­cal sam­ples, cre­ate 3–5 com­plete, flat label sam­ples using any pro­duc­tion soft­ware appro­pri­ate to the solu­tion needs. Print 100% scale ver­sions to test color, leg­i­bil­ity, and reg­u­la­tory compliance.

Part Three

Cre­ate a 3D mock up your sketch solu­tions using Adobe Dimen­sion. Find a sam­ple 3D model that sim­u­lates the final sam­ples. Apply the labels sam­ples to the model, mak­ing adjust­ments to the model to coor­di­nate fin­ishes, col­ors and tex­tures as nec­es­sary. Cre­ate mul­ti­ple vari­a­tions of your solu­tions and present them on a sim­ple back­ground as a means to com­pare pos­si­bil­i­ties. Pro­vide ren­dered images (Low or Medium Qual­ity, JPG or PNG file) from mul­ti­ple posi­tions to accu­rately eval­u­ate them before your final presentation.

Part Four

Cre­ate a final mockup of the best solu­tion and placed on a con­tex­tual back­ground. The final image should be a high res­o­lu­tion ren­der with appro­pri­ate light­ing. Plan accord­ingly, Ren­der­ing can take lots of bat­tery power and time, espe­cially at high resolutions.

Technical Specifications

  • 3072 x 1920 pixels
  • 300 pixels/inch
  • full color ren­der (High Qual­ity, JPG or PNG file)

Assessment

  • The fol­low­ing rubric posted on D2L will deter­mine assign­ment score: Assign­ment 01.02: Vir­tual 3D Packaging

Techniques

Brain­storm­ing, con­cep­tual devel­op­ment, draw­ing, dig­i­tal image devel­op­ment, mod­el­ing, light­ing, rendering

Supplies

Art­work, com­puter, appro­pri­ate soft­ware, sam­ple con­tain­ers, sam­ple fin­ish­ing supplies

Deadlines

As defined by cor­re­spond­ing cal­en­dar item, drop­box, dis­cus­sion or con­tent topic description.