Goal

The goal of this assign­ment is to dis­cover vir­tual 3D tools for ideation and mock­ing up poten­tial pack­ag­ing solutions.

Objective

The objec­tive of this assign­ment is to design, cre­ate and build a label­ing for a fluid con­tainer con­tainer and con­tain­ing box for shelf sale at a retail estab­lish­ment using vir­tual 3D tools.

Background Reading

• Pack­ag­ing Book
• Adobe Dimen­sion https://​www​.adobe​.com/​p​r​o​d​u​c​t​s​/​d​i​m​e​n​s​i​o​n​.​h​tml
• http://​www​.thedieline​.com/

FDA Cosmetic Labeling Guidelines

• https://​www​.fda​.gov/​c​o​s​m​e​t​i​c​s​/​c​o​s​m​e​t​i​c​s​-​l​a​b​e​l​ing
• https://​www​.fda​.gov/​c​o​s​m​e​t​i​c​s​/​c​o​s​m​e​t​i​c​s​-​l​a​b​e​l​i​n​g​-​r​e​g​u​l​a​t​i​o​n​s​/​s​u​m​m​a​r​y​-​c​o​s​m​e​t​i​c​s​-​l​a​b​e​l​i​n​g​-​r​e​q​u​i​r​e​m​e​nts
• https://​www​.fda​.gov/​c​o​s​m​e​t​i​c​s​/​c​o​s​m​e​t​i​c​s​-​l​a​b​e​l​i​n​g​-​r​e​g​u​l​a​t​i​o​n​s​/​c​o​s​m​e​t​i​c​s​-​l​a​b​e​l​i​n​g​-​g​u​ide

FDA Food Labeling Guidelines

• https://​www​.fda​.gov/​F​o​o​d​/​G​u​i​d​a​n​c​e​R​e​g​u​l​a​t​i​o​n​/​G​u​i​d​a​n​c​e​D​o​c​u​m​e​n​t​s​R​e​g​u​l​a​t​o​r​y​I​n​f​o​r​m​a​t​i​o​n​/​L​a​b​e​l​i​n​g​N​u​t​r​i​t​i​o​n​/​u​c​m​3​8​5​6​6​3​.​htm
• https://​www​.fda​.gov/​d​o​w​n​l​o​a​d​s​/​F​o​o​d​/​G​u​i​d​a​n​c​e​R​e​g​u​l​a​t​i​o​n​/​G​u​i​d​a​n​c​e​D​o​c​u​m​e​n​t​s​R​e​g​u​l​a​t​o​r​y​I​n​f​o​r​m​a​t​i​o​n​/​L​a​b​e​l​i​n​g​N​u​t​r​i​t​i​o​n​/​U​C​M​5​1​3​8​8​3​.​pdf
• https://​www​.fda​.gov/​d​o​w​n​l​o​a​d​s​/​F​o​o​d​/​G​u​i​d​a​n​c​e​R​e​g​u​l​a​t​i​o​n​/​G​u​i​d​a​n​c​e​D​o​c​u​m​e​n​t​s​R​e​g​u​l​a​t​o​r​y​I​n​f​o​r​m​a​t​i​o​n​/​U​C​M​2​6​5​4​4​6​.​pdf

Uline Containers

• https://www.uline.com/Product/Detail/S‑21663/Bottles/Clear-Cylinder-Spray-Bottles-8-oz
• https://www.uline.com/Product/Detail/S‑20553/Bottles/Boston-Round-Pump-Bottles-16-oz
• https://www.uline.com/Product/Detail/S‑21727/Bottles/Plastic-Juice-Bottles-16-oz
• https://www.uline.com/Product/Detail/S‑21740/Jars/French-Square-Glass-Jars-16-oz
• https://www.uline.com/Product/Detail/S‑20592/Jars/Amber-Wide-Mouth-Glass-Jars-16-oz
• https://www.uline.com/Product/Detail/S‑9936/Jars/Clear-Round-Wide-Mouth-Plastic-Jars-16-oz-White-Cap

Assignment

Cre­ate all nec­es­sary label­ing and a paper-board box for one of the fol­low­ing hand cream or lotion, hand san­i­tizer, or a health ori­ented drink. Pack­ag­ing con­tain­ers will be pro­vided, but a box or point-of-pur­chase (POP) dis­play will need cre­ation. The cho­sen prod­uct type should tar­get a lux­ury or “afford­able lux­ury” mar­ket sec­tor. It will need name and prod­uct line devel­op­ment, though using an actual (generic) prod­uct for tech­ni­cal infor­ma­tion. The solu­tion can take any con­cep­tual approach as long as it relates to the intended audi­ence, but must main­tain a con­cep­tual asso­ci­a­tion through imagery, typog­ra­phy and con­tent. The solu­tion can use 4/c to 6/c print­ing (sim­u­lated), include emboss­ing or die cuts in heavy stock. The solu­tion must include a bar­code and ingre­di­ent and/or nutri­tion infor­ma­tion, which is reg­u­lated by fed­eral law.

From a pro­duc­tion view­point, the solu­tion can take a wide range of pos­si­ble con­cep­tual approaches. The label can be full color, and pos­si­ble use foil or vinyl fin­ish­ing. Addi­tional or spe­cial fin­ishes may require addi­tional pur­chases by the stu­dent and approval by the instructor.

Part One

Choose a knock-off or poorly designed prod­uct, or make up a new name. Use a real prod­uct to gather nutri­tional and ingre­di­ent infor­ma­tion. Brain­storm solu­tions. Decide on a size and shape from the pro­vided choices. Sketch out your ideas for the front (main view­ing angle) of the pack­age. Next, make sketches and deter­mi­na­tions of the other sides of the pack­age, deter­min­ing loca­tion of con­tent as well as graphic treat­ments. Con­cen­trate on the con­cep­tual inte­gra­tion of the mark with the wider usabil­ity of the indi­vid­ual pieces. Inves­ti­gate spe­cial fin­ish­ing treat­ments, such as emboss­ing and die cuts.

Part Two

Using basic size infor­ma­tion from the tech­ni­cal doc­u­ments and phys­i­cal sam­ples, cre­ate 3–5 com­plete, flat label sam­ples using any pro­duc­tion soft­ware appro­pri­ate to the solu­tion needs. Print 100% scale ver­sions to test color, leg­i­bil­ity, and reg­u­la­tory compliance.

Part Three

Cre­ate a 3D mock up your sketch solu­tions using Adobe Dimen­sion. Find a sam­ple 3D model that sim­u­lates the final sam­ples. Apply the labels sam­ples to the model, mak­ing adjust­ments to the model to coor­di­nate fin­ishes, col­ors and tex­tures as nec­es­sary. Cre­ate mul­ti­ple vari­a­tions of your solu­tions and present them on a sim­ple back­ground as a means to com­pare pos­si­bil­i­ties. Pro­vide ren­dered images (Low or Medium Qual­ity, JPG or PNG file) from mul­ti­ple posi­tions to accu­rately eval­u­ate them before your final presentation.

Part Four

Cre­ate a final mockup of the best solu­tion and placed on a con­tex­tual back­ground. The final image should be a high res­o­lu­tion ren­der with appro­pri­ate light­ing. Plan accord­ingly, Ren­der­ing can take lots of bat­tery power and time, espe­cially at high resolutions.

Technical Specifications

• 3072 x 1920 pixels
• 300 pixels/inch
• full color ren­der (High Qual­ity, JPG or PNG file)

Assessment

• The fol­low­ing rubric posted on D2L will deter­mine assign­ment score: Assign­ment 01.02: Vir­tual 3D Packaging

Techniques

Brain­storm­ing, con­cep­tual devel­op­ment, draw­ing, dig­i­tal image devel­op­ment, mod­el­ing, light­ing, rendering

Supplies

Art­work, com­puter, appro­pri­ate soft­ware, sam­ple con­tain­ers, sam­ple fin­ish­ing supplies

(updated for Fall 2024)