Education, Graphic Design

Assignment 01.02: Social Media Visual Communication

Jason W. Howell
January 1, 2019

Goal

The goal of this assign­ment is to use typog­ra­phy, images and design prin­ci­ples to cre­ate an engag­ing sup­ple­men­tal com­mu­ni­ca­tion device for events or locations.

Objective

The objec­tive is to design event or loca­tion spe­cific com­mu­ni­ca­tion for use in pro­mot­ing or par­tic­i­pat­ing in social media steams.

Background Reading

Assignment

Find­ing infor­ma­tion in an over­abun­dance of mes­sages, images and videos is often over­whelm­ing. Cre­at­ing a mes­sage that resounds and stands out from the oth­ers is eas­ier with clear com­mu­ni­ca­tion through visual means. Cre­ate a series of cor­re­spond­ing images for use in mul­ti­ple social media streams that pro­mote the selected event or loca­tion. Using the back­ground read­ing and the intended audi­ence, tai­lor the mes­sage to match to communicate.

Part One

Cre­ate a series of three images/geotags for one (1) of the fol­low­ing location/events:

Do not use exist­ing logos, but incor­po­rate col­ors and con­cep­tual mes­sages related to the activ­i­ties of the loca­tions. Brain­storm sev­eral and look for con­nec­tions. Ulti­mately, each image should have a level of con­sis­tency in all forms, yet a degree of diver­sity for each. Sketch and plan an image idea for media platform.

Part Two

Cre­ate a dig­i­tal mockup of the two best con­cepts for test­ing. Show both con­cepts to a min­i­mum of five (5) non-design majors and record their com­ments with words or video. Review and sum­ma­rize these com­ments before mak­ing cor­rec­tions and imple­ment­ing the entire solu­tions in Part Three. Sub­mit both con­cepts and evi­dence of review to the appro­pri­ate D2L drop­box for assess­ment (effec­tive after 03.03.2024).

Part Three

Cre­ate a com­plete and pol­ished set of RGB images at 150 dpi in appro­pri­ate for­mat. Cre­ate a new doc­u­ment and cre­ate art boards, and ulti­mately images, at the spec­i­fied sizes. Rela­bel each art board with the plat­form name and pur­pose so name will be vis­i­ble upon export (edited 03.11.2022) Must include the following:

  • Face­book (pro­file 180 x 180 px Cover Photo 820 x 312 px, JPG)
  • Insta­gram (pro­file 110 x 110 px and post image 1080 x 1080 px, JPG) 
  • Snapchat Geo Fil­ter (sim­u­la­tion only, use stand in back­ground image, 1920 px ver­ti­cal x 1080 px hor­i­zon­tal, JPG)

Part Four

Mea­sure the com­mu­ni­ca­tion by resur­vey­ing test sub­jects. Sum­ma­rize dif­fer­ences, pro­vide ratio­nal to design ele­ments and prin­ci­ples that con­tributed to the improve­ment of the solu­tion. Sub­mit both con­cepts and evi­dence of review to the appro­pri­ate D2L drop­box for assess­ment (effec­tive after 03.03.2024).

Assessment

  • The fol­low­ing rubric posted on D2L will deter­mine assign­ment score: Assign­ment 01.02: Social Media Visual Communication

Techniques

File size, res­o­lu­tion, file types, sav­ing, file struc­ture, image cre­ation, research, test­ing, reporting

Supplies

Lay­out paper, pen­cil, Adobe Illus­tra­tor, Adobe Pho­to­shop, social media accounts

Deadlines

As defined by cor­re­spond­ing cal­en­dar item, drop­box, dis­cus­sion or con­tent topic description.