Assignment 01.02: Concept Application


The goal of this assign­ment is to cre­ate a con­nec­tion between the con­cep­tual devel­op­ment phase and the rep­re­sen­ta­tion phase of a project.


Brain­storm and col­lect rep­re­sen­ta­tive arti­facts that doc­u­ments your con­cep­tual ideas, pro­vides com­par­a­tive research and reminds you of your cre­ative strat­egy. Post­ing the results using a dig­i­tal port­fo­lio ser­vice will intro­duce basic web skills using a port­fo­lio based con­tent man­age­ment sys­tem (CMS).

Background Reading


Choose your favorite genre of music. Using chap­ters three and five of the San­toro book and your expe­ri­ence gained by com­plet­ing Exer­cise 01.01 and 02.01, develop a con­cept that rep­re­sents the atti­tude, essence and lifestyle asso­ci­ated with that par­tic­u­lar musi­cal cul­ture. Cre­ate a dig­i­tal port­fo­lio for use with this project and through­out the semester.

Part One

Brain­storm using the “Word Tech­nique” found on p 122 or “Ran­dom Word Tech­nique” found on p 137. Do not unnec­es­sar­ily con­strict your media types or con­nec­tions at this stage. If the project is rep­re­sented as a fun­nel, this stage is the widest part at the top. Include evi­dence of brain­storm­ing with the project.

Part Two

Ulti­mately, you will gen­er­ate  a dig­i­tal ver­sion of a mood board sim­i­lar to the one cre­ated in Exer­cise 02.01. Use your dis­cov­er­ies from Part One as inspi­ra­tion and an orga­ni­za­tion tool to develop a visual feel of what a pos­si­ble design solu­tion my take. Do not limit your col­lec­tion to phys­i­cal media, but also cre­ate a stor­age folder that con­tains clips of music, videos or web links that also reflect your findings.

Upload pho­tos of sketches and ideas for Part One and Two to the appro­pri­ate D2L dropbox.

Part Three

Using your Adobe Cre­ative Cloud Port­fo­lio account to cre­ate a dig­i­tal ver­sion of the board. Sign in to https://​port​fo​lio​.adobe​.com/. Select any theme. Click the “Add Con­tent” but­ton on the left and cre­ate a new Gallery named “ORU: ART 218 Graphic Design I Gallery”. Next, nav­i­gate to the new gallery and make a new page. Title this page the name of this assign­ment, or “Assign­ment 01.02: Con­cept Appli­ca­tion”. Use the Add Con­tent tools, such as the Photo Grid to add pho­tos of your research from parts one and two.

Part Four

This sec­tion is the nar­row­est part of your fun­nel, so pre­ci­sion is key. Write one sen­tence state­ment sum­ma­riz­ing your work to this point. Elab­o­rate on addi­tional details as nec­es­sary in out­line form, includ­ing var­i­ous con­cep­tual and for­mal con­nec­tions you discovered.

Use the Add Text tool in the Add Con­tent tool box to place this state­ment on the page. Update and pub­lish the site. Nav­i­gate to the assign­ment page and take a screen shot. Upload the screen shot to the appro­pri­ate D2L drop­box and place a direct link to the page in the com­ments section.

To take a screen-shot:

  • Com­mand-Shift-4-Space­bar: Takes a screen­shot of the win­dow, and saves it as a file on the desk­top. The file will have a .png extension.
  • Com­mand-Shift‑3: Takes a screen­shot of the entire screen, and saves it as a file on the desk­top. The file will have a .png extension.
  • Instead of using the key­board short­cuts above, screen­shots can be taken by using the Screen­shot appli­ca­tion included with Mac OS X. It is located at /Applications/Utilities/Screenshot or by search­ing via Spot­light in the upper right of the Mac screen.
  • For more infor­ma­tion, please visit: https://​sup​port​.apple​.com/​e​n​-​u​s​/​H​T​2​0​1​361


  • The fol­low­ing rubric posted on D2L will deter­mine assign­ment score: Assign­ment 01.02: Con­cept Application


Cre­ativ­ity, brain­storm­ing, plan­ning, exper­i­men­ta­tion, basic CMS, HTML


col­lected mate­r­ial, paper, pen­cil, Adobe Port­fo­lio, Adobe Cre­ative Cloud Account


As defined by cor­re­spond­ing cal­en­dar item, drop­box, dis­cus­sion or con­tent topic description.