Goal

To under­stand and appre­ci­ate the impli­ca­tions of using time and motion as a design ele­ment to rein­force show iden­tity over its use for an indef­i­nite period of time.

Objective

Cre­ate an ani­mated graph­ics pack­age for a fic­ti­tious show. High­light the pro­gram­matic con­tent and audi­ence inter­ests through inten­tional use of motion lit­er­acy, design ele­ments, prin­ci­ples and creativity.

Background

• Kras­ner, krasner_motion_graphic_design_summary02.pdf
• http://​www​.smash​ing​magazine​.com/​2​0​1​0​/​0​3​/​1​4​/​g​r​a​p​h​i​c​s​-​p​a​c​k​a​g​e​-​s​t​a​n​d​a​r​d​s​-​a​n​d​-​p​r​a​c​t​i​c​es/
• 60 Min­utes [Show Pack­age Ele­ments] http://​vimeo​.com/​2​1​2​4​7​292
• Cin­ema KC Show Pack­age Ele­ments http://​vimeo​.com/​3​8​8​0​3​610
• https://​ele​ments​.envato​.com (Please share a Col­lec­tion from indi­vid­ual account, use pre­view videos for drafts).
• http://​www​.hongkiat​.com/​b​l​o​g​/​d​o​w​n​l​o​a​d​-​f​r​e​e​-​s​t​o​c​k​-​v​i​d​e​o​-​i​n​t​r​os/
• http://​www​.videezy​.com
• http://​www​.xstock​video​.com
• http://​vimeo​.com/​c​r​e​a​t​i​v​e​c​o​m​m​ons

Assignment

Cre­ate a graph­ics pack­age for a “news mag­a­zine” show on a topic of your choice. The show should cover a fairly spe­cial­ized sub­ject (ie action sports, cook­ing, wed­dings, out­door activ­i­ties, travel) and would gen­er­ally include inter­views and B‑roll type footage. Brain­storm to cre­ate a fic­tional show title and premise. Care­fully research your shows’s brand iden­tity. Exper­i­ment and brain­storm to dis­cover a unique solu­tion. Allow your solu­tion to emerge from your explorations.

Care­fully con­sider the vari­ables listed below, as well as the hypo­thet­i­cal rela­tion­ship show’s con­tent to the vis­i­ble and dynamic ele­ments of the pack­age. Rep­re­sen­ta­tional images, video, audio, color, light, and tex­ture are permissible.

Con­sider your variables:

• type­face, type size, weight, color, tex­ture, focus, ori­en­ta­tion, location
• entrance, per­for­mance, exit
• sequence, speed, pac­ing, tran­si­tion, trans­for­ma­tion, time
• tone of voice, emo­tion, feel­ing, atmos­phere, interpretation.

Part One

Upon approval from the instruc­tor, develop a sto­ry­board that rep­re­sents the key ele­ments and ani­ma­tion frames of your pack­age. Scan illus­tra­tions and cre­ate dig­i­tal files for sub­mis­sion. Make any nec­es­sary assump­tions or dec­la­ra­tions about the con­text at this time. Sup­ple­men­tal footage and audio is required.

The pack­age must include all of the fol­low­ing items for Part Two:

• 1 Opener (30 sec­onds); includes title and key pro­duc­tion personnel
• 2 Bumps (2−5 sec­onds each); tran­si­tion into and out of show and com­mer­cial breaks
• 1 Lower Third sam­ple (3−5 sec­onds); pri­mary name and title

The pack­age must include all of the fol­low­ing items for Part Three:

• 1 Tran­si­tion (5−10 sec­onds); segue from inter­view to begin­ning of fea­ture story
• 1 Tag (10−20 sec­onds); talk­ing head shot or voice over with addi­tional infor­ma­tion section
• 1 Clos­ing (20−30 sec­onds); must include cred­its and any rights infor­ma­tion used in pro­duc­tion of package

Part Two

Com­plete your ani­ma­tion and pack­age using any nec­es­sary soft­ware and tech­niques. Pub­lish each movie individually.

Part Three

Com­plete your ani­ma­tion and pack­age using any nec­es­sary soft­ware and tech­niques. Pub­lish each movie individually.

Technical Specifications

Cre­ate the ani­ma­tions at the fol­low­ing settings:

• File Size/Export Set­tings: HDTV 1080, 29.97fps
• Ren­der Set­tings: Best and Out­put Mod­ule: H.264
• 44.1kHz, 16 bit, 2 chan­nel audio
• File name: xyz_art378_exer00_part00.mp4

Assessment

• The fol­low­ing rubric posted on D2L will deter­mine exer­cise score: Assign­ment 01.01: Show Package

Techniques

Cre­ativ­ity, brain­storm­ing, plan­ning, exper­i­men­ta­tion, file hier­ar­chy, struc­ture, nam­ing conventions

Supplies

Adobe After Effects, Pho­to­shop, Illus­tra­tor, video, audio